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| To help keep you informed here are the answers to a few of the common questions and misconceptions related to graphic design. |
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| I've got a computer, why do I need designers? |
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| Not only do Phoot use the latest, top end equipment, we also have training in design and marketing and years of experience in the trade. We are able to produce work of a very high quality that will put you a step ahead of your competitors. |
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 Contact us for more information. |
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| Why is it so much cheaper to have large print runs? |
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| With today's high speed printing presses the major costs for a printer is in the setup. The printer must process the computer files and produce plates from which to print. The machine must also be set up and cleaned between each job. The main additional expense for longer print runs is for ink and paper. To print 5000 rather than 500 may only be a matter of minutes. |
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| Contact us for more information. |
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| Why doesn't advertising work for me? |
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| Advertising is only effective when it reaches your target market. It is vital to understand your customer so you can recognize how to contact them and what will provoke a reaction. |
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| Contact us for more information. |
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| How much is a web site? |
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| We do not have a price list for any of our services. This is because all our designs are unique and created with your exact brief in mind. We quote each job based on the brief formed between you and us. If you work out a budget for the site we can tailor the proposal to fit in with this. |
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| Contact us for more information. |
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| We have a logo, do we have a brand? |
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| A logo is just part of an effective brand identity. A recognizable style should run through every visible part of a company. For graphics it should be seen in colours, textures, fonts, word, letter and line spacing. It may also affect packaging, interiors and signage. An effective brand can be recognized without a logo or brand name. |
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| Contact us for more information. |
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